Thanks for clicking on the link.
When I was cleaning out some old files i found this this presentation I wrote in 2016.
Back then I shared it with a couple of universities, a few agencies and a client or two.
The responses ran the gamut from “I don’t get it” to “This will never happen.”
I dunno. Looking back from 2024, a lot of it seems pretty accurate.
But you read it and shoot me an email at martinbihl@yahoo.com and tell me what you think.
The first link is a .ppt, the second is .mov and the third is .pdf – use whichever format lights your candle.