Tad Kittredge is Associate Director of Marketing at Burt’s Bees but has been on both sides of the client/agency table. He cut his teeth as a strategic planner at JWT and Renegade in New York City before heading out to San Francisco to work with Clorox and then, at the beginning of 2014, back east to Burt’s Bees. You can reach him here .
I just started this and I’m already hooked. Declaring the ability to focus as the key to success in the age of multi-tasking, social media, and work-life balance is a pretty bold statement. But coming from the psychologist behind emotional intelligence, he makes a compelling case blending lessons from meditation, the creative arts and athletics. Now I just need the time to focus on reading this…
Picking up this book is like starting an Easter egg hunt in a library. Old postcards and maps drawn on napkins fall out of the pages as you discover the story is not really this apparently battered library book, but the conversation written in the margins, as the two readers leave each other clues to unlocking the mystery behind the book’s author. Whether the story turns out to be any good isn’t really the point. I’m already in awe of the sheer creativity to redefine the constraints of the printed medium into an adventure that can’t be replicated digitally.
I’m not usually into this type of book, but the second page of the prologue caught my attention. A Harvard business alum (and author of The Innovator’s Dilemma) returned for his ten year reunion only to find that the people once recognized as some of the smartest minds in the world were stuck in careers they hated, relationships that failed miserably and even in jail (shout out to Jeff Skilling). Tracking down what went wrong and how others can avoid the traps seems like a pretty compelling journey worth joining.
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