About

Since January 1, 2012, The Agency Review has posted weekly reviews of books relevant to the advertising industry.

Because we believe that advertising is a unique industry where business, art and culture collide on a daily basis, this site features reviews of both traditional business books and books that reflect, relate to, or concern the broader culture that advertising engages with.

In the first year, in addition to reviewing classic texts of advertising by Ogilvy, Hopkins and others, we posted 50 reviews of humour, history, music, memoir and even fiction, for leading business people in over 80 countries.

When we posted our “Year End 2012” review – in which we engaged business, publishing and advertising luminaries from around the world to submit their favorite reads of the year – we discovered that readers were interested in an even broader range. Look for even more variety in 2013.

Additionally, in 2013 we launched special monthly content available only for subscribers.

If you’re an author with a book you’d like us to review, a reviewer who is interested in contributing, an agent with an author you’d like us to interview, a publicist with a book you’d like us to look at, or  publisher interested in advertising with us – please email us at theagencyreviewATgmailDOTcom.

§ 7 Responses to About

  • Bruce Abels says:

    Think you should include $ellebrity by George Lois on this list.

    • martinbihl says:

      thanks, bruce! i’ll check into it!

      m

      • Shel Schorr says:

        Martin, Do you teach “old school’ or the stuff that has no road map to an ongoing campaign? Seems advertising now is more about a look than message. I wonder if there are many that think of the expansive and cured advertising commitment to the long term.
        Budweiser started with a frog saying, ‘Come on over to my pad” and three years later the introduction of another swamp species Fruit of the Loom used memorable advertising and others seemed to be way smarter than today’s ad community.

    • Shel Schorr says:

      $ellebrity is a great addition and great insightful. Pity all he said was “sad but true”.
      Wonder about “old school” being a part of future on advertising. So many with no real training or appreciation for the discipline of past great ad people.

      • James Mahoney says:

        Shel, there’s always been more dreck than gold, and the inexperienced, pseudo-talented, and just plain lazy have always far outnumbered the “way smarter” people–just like any industry. The difference is that in our industry, it’s out on display, whereas the “output” of, say, a mediocre engineer is largely invisible.

        Plus, it’s easy to look nostalgically back at some wonderful stuff from an earlier, reputedly golden age, all the while forgetting how pedestrian the majority was.

        Just like always and everywhere, advertising and the larger communications community today has some way smarter people. And just like always and everywhere, they’re in the minority. And just like always and everywhere, they have to fight hard to get at least some of their great work accepted and published.

  • I must say, when I hear people talk about how much passion they feel for our craft, my mind always wanders and your image and voice appears – like a mirage. Thus, in my mind you, are the most passionate person in advertising history. Cheers Martin. Here is to passionate souls that work in the “communications” industry.

  • Peter Thomson says:

    ‘Open minds’ by Andy Law and My First Time by Phil Growick

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